Build journal No. 01

Pocha.
October 2026.

iOS (new tab) and Android (new tab) made more reliable, Mac version available (new tab), web redesign (new tab) and new store visuals. Pocha's build journal, week by week.

Alexis Guerquin31 October 2026

The Pocha streak calendar — One companion, several ways to focus.

The Pocha home screen and its companion — One companion, several ways to focus.

This month

The month started by making iOS (new tab) and Android (new tab) more reliable, then expanded to the launch of Pocha for Mac (new tab) and the web redesign (new tab). In parallel, the store screenshots and communication formats were reworked to present the product better.

The progress

Week by week.

Open to explore

Week 1 October 1–7Key progress

Redesigning the Streak / Freezes page.

LoginOnboardingPremium9 visuals

The streak calendar, Freezes and consistency views make progress easier to read day to day.

Pocha streak calendar showing the number of available Freezes — Streak and available Freezes.

Pocha consistency view showing session progress — Consistency at a glance.

Pocha yearly focus calendar — Tracking across the year.

Work from October 1 to 8

From login to the first session

Improved Google sign-in and onboarding.
Streak / Freezes page reworked, widgets improved.
Premium subscription presentation revised.

WhyMake getting started, progression and the Premium offer easier to understand.

Other screenshots and demos

6 visuals

Start of the Pocha Android onboarding: discover the product or sign in — Android onboarding (new tab) · the entry point.

Choosing a focus goal in the Pocha Android onboarding — Android onboarding (new tab) · choosing a goal.

Meeting the companion during the Pocha Android onboarding — Android onboarding (new tab) · meeting the companion.

Pocha iOS widget showing sessions, streak and Freezes — The widget on the iOS (new tab) home screen.

Pocha mobile home screen with the mascot and session start — The app's home screen.

Demo of the Pocha mobile flow — The mobile flow · video.

Week 2 October 8–14Key progress

Redesigning statistics and the community.

RevenueCatStatisticsContent8 visuals

October 8–13

Subscriptions and daily flows

RevenueCat integrated. Notifications and repeated rewards fixed.
Statistics, profiles, community and leaderboards redesigned.
Changes adapted on Android (new tab) and Apple sign-in repaired.

WhyMake subscriptions and rewards more reliable, and make progress easier to read.

Work from October 9–20 and October 12–17

Real screenshots, short formats

Marketing site enriched with real screenshots, a video demo, an animated gallery and download links.
Promotional videos and several carousel series created, including 14 Pocha carousels: 70 slides.
Carousels iterated: dominant photo, full and legible app screenshot, call to join your friends at the end of the sequence.

WhyShow how the product is used and what its screens look like before asking for a download.

Week 3 October 15–21Key progress

Building Pocha for Mac.

macOSNotchApp Store7 visuals

October 15–21

A desktop version

Pocha for Mac (new tab) built: timer, projects, statistics and community.
Companion and focus session available near the notch.
84 screenshots prepared in 14 languages. Mac version submitted to Apple (new tab).

WhySupport focus sessions on the computer and keep the timer within sight.

End of the marketing-site work · October 9–20

Explaining each platform

Three articles published: iOS (new tab) presentation, Android (new tab) presentation and the arrival on Mac (new tab).
iPhone and Mac (new tab) screenshots brought together on the marketing site, with the store links.

WhyLet people understand the experience on each device before installing it.

Week 4 October 22–28Key progress

Adapting to iPhone Duo formats.

WebiPhone DuoDistribution7 visuals

Work from October 21 to 26

A shared identity, the tools kept

Web version (new tab) redesigned around the iOS / Mac identity.
Streaks, Freezes, missions and a translated onboarding added, while keeping projects and to-do lists.
iPhone Duo adaptation: closed and open formats supported.

WhyFind the same landmarks across devices, without losing the web's work tools.

October 21–26

Widening the discovery points

Pinterest assets created and directory submissions made.

WhyOpen new entry points to the app.

Week 5 October 29–31Key progress

Creating the V3 screenshots in 14 languages.

V3 screenshotsLocalizationiOS 1.0.99 visuals

The first signals

What we observe.

tracked sign-ups: 7
sessions started: 26
sessions completed: 14

Tracking is starting to give some reference points. The volume is still too low to draw conclusions about the effect of the changes.

Source and scope of the figures

The month in brief.

iOS (new tab) and Android (new tab) made more reliable, Pocha for Mac available (new tab), web redesign live (new tab) and visuals adapted into 14 languages. The next challenge: getting the product known.

Status as of 31 October 2026

Month conclusion.

Pocha for Mac (new tab)
Available
Version approved by Apple and available on the Mac App Store.
Download Pocha for Mac (new tab)
Web redesign (new tab)
Impact to measure
The new interface is live. Its impact on usage remains to be measured.
Traffic is still uneven
To stabilize
Traffic is still too irregular to show a reliable trend.

Next month's goals

November: visibility first.

All-in on communication: test formats and find the ones that go viral.
Measure how ASO and SEO evolve: visibility on the stores and search engines.

Personal challenges.

1 tweet a day.
1 long-form YouTube video over the month.
At least 1 video or 1 carousel a day. Automation to explore to keep up the pace.

Pocha goal · November

100account creations

In total in November, across the App Store (new tab), Google Play (new tab) and the web (new tab).